Resume Creation Flow
Designing a resume-builder experience for job seekers with little or no work experience.
My role as Product Designer
Analysis & Research
Strategy
Design
Delivery
I was the only designer in the onboarding flow, within a small team of designers in other surfaces, and partnered with stakeholders from research through delivery.
Looking into our user cohorts quantitative and qualitative data...
I worked closely with PM and we found the cohort with lowest conversion rate had the second-highest revenue per subscriber
1 in 3 users have 0-3 years of experience
These users have the lowest conversion rate at 15%
They have the second highest revenue per subscriber
This led to our hypothesis
Tavon, 31
Student, part-time server.He applies daily for entry-level HR jobs, feeling anxious and sad.
Like Tavon, 15% of entry-level users skip our content sections
One of the main drivers of conversion and delight is our sample content.
But for users like Tavon, without a relevant job title, we can’t provide value in our recommendations, leading to him skipping the section entirely.
I worked closely with PM to develop our hypothesis:
By offering guidance and personalizing our experience we can better demonstrate the value we offer and encourage subscription for users with no experience.
Surface content
Build confidence
Deepen customization
Years of experience
Problem
Users don’t identify easily with labels
Goal
Align to users’ mental model
Template selection
Problem
Templates seem too generic
Goal
Prioritize higher-impact screens
Personalization
Problem
Misalignment with their work experience
Goal
Provide reassurance and guidance
Content
Problem
Irrelevant content
Goal
Provide further customization of content
I audited the full flow to identify gaps and designed targeted improvements.
One of the main drivers of conversion and delight is our sample content.
Reduced cognitive load → Increased focus, control, and confidence.
Collaborated with the Content team to introduce guided filters.
Job title becomes a guided search. Typing surfaces related titles in real time, so an ambiguous title like 'server' still leads somewhere useful
↑ 110 %
Users Adding Volunteering Jobs
↑ 130 %
Users Adding Internship Jobs
↑ 14 %
User Subscription
Misaligned collaboration workflow
Shallow user testing
Standardize component library
Expanded design system
Better initial scoping
Further segmentation
Thank you.
Resume Creation Flow
Designing a resume-builder experience for job seekers with little or no work experience.
My role as Product Designer
Analysis& Research
Strategy
Design
Delivery
I was the only designer in the onboarding flow, within a small team of designers in other surfaces, and partnered with stakeholders from research through delivery.
Looking into our user cohorts quantitative and qualitative data...
I worked closely with PM and we found the cohort with lowest conversion rate had the second-highest revenue per subscriber
1 in 3 users have 0-3 years of experience
These users have the lowest conversion rate at 15%
They have the second highest revenue per subscriber
To humanize the problem, I partnered with Research to define a representative persona.
Tavon, 31
Student, part-time server.He applies daily for entry-level HR jobs, feeling anxious and sad.
Like Tavon, 15% of entry-level users skip our content sections
One of the main drivers of conversion and delight is our sample content.
But for users like Tavon, without a relevant job title, we can’t provide value in our recommendations, leading to him skipping the section entirely.
I worked closely with PM to develop our hypothesis:
By offering guidance and personalizing our experience we can better demonstrate the value we offer and encourage subscription for users with no experience.
Surface content
Build confidence
Deepen customization
I audited the full flow to identify gaps and designed targeted improvements.
Years of experience
Problem
Users don’t identify easily with labels
Goal
Align to users’ mental model
Template selection
Problem
Templates seem too generic
Goal
Prioritize higher-impact screens
Personalization
Problem
Misalignment with their work experience
Goal
Provide reassurance and guidance
Content
Problem
Irrelevant content
Goal
Provide further customization of content
I created a North Star vision exploring how the experience should feel before accounting for constraints.
Reduced cognitive load → Increased focus, control, and confidence.
Collaborated with the Content team to introduce guided filters.
Job title becomes a guided search. Typing surfaces related titles in real time, so an ambiguous title like 'server' still leads somewhere useful
↑ 110 %
Users Adding Volunteering Jobs
↑ 130 %
Users Adding Internship Jobs
↑ 14 %
User Subscription
Misaligned collaboration workflow
Shallow user testing
Standardize component library
Expanded design system
Better initial scoping
Further segmentation
Thank you.