Facebook Stories · Public Comments
Design of public commenting experience to foster meaningful feedback, boost engagement, and improve content quality.
Ramiro Negri
|
Product Designer
|
2022
Watch Slides
My Role
Analysis & Research
Strategy
Design
Delivery
Problem Statement
Stories was Meta’s fastest‑growing format, yet creators felt invisible.
Private DMs were too 1:1; public feedback was zero. Engagement—and creator retention—were slipping.
Producers lacked meaningful feedback
Privacy constraints limited behavioral insights.
Workshop
I led a cross‑functional workshop to unpack the problem and align on hypotheses.
We explored root cases, mapped impact, and debated risks. Then synthesized a clear path forward.
What are potential types of visible feedback?
Who’s impacted?
Overwhelming support for comments as a lightweight, public complement to DMs.
Hypothesis
This lead to our hypothesis
A lightweight, public comment layer will give viewers a “middle‑ground” feedback tool—more than a silent view, less than a DM—boosting creator engagement and repeat visits.
Design First Steps
I mapped every touch‑point from Home tray to light-weight reactions / private messages and designed several concepts. Here’s the ones we tested:
Goal
Home tray
↓
Goal
Consumer view
↓
Goal
LWR
or
Goal
Private message
Side‑by‑side pill (Concept C) delivered the clearest entry and minimal DM loss—became our MVP.
Goal
Test
Expandable drawer with commenting options
Result
Difficult to navigate
Goal
Test
Comment entry point below private messaging
Result
Consumers find value in leaving and reading comments
Risk
Content covered by interface could impact experience
Goal
Test
Comment entry point side by side private messaging
Result
Improved interface usage
Risk
Private messages decline due shift towards comments
Goal
Test
Reduced entry point for commenting
Result
Slight improvement on private messaging usage
Risk
No segmentation of user’s preferences, low discoverability
Design Iterations
After locking the MVP pill, I audited every surface to ensure a coherent experience and add an intro card that sets expectations and builds trust.
Goal
Self view
Goal
Viewer sheet
Goal
Home tray
Goal
Introduction
Goal
Consumer view
Goal
Comments sheet
Impact at launch
Risks and trade-offs
Cost to messenger . Story replies which don’t lead to back-and-forth messaging are shifting to comments—likely worth less than a feed comment.
Small regression. Commenting may slightly discourage producers from creating repetitive media.
Complexity. Introducing comments to Stories makes the product more complex for consumers and producers.
Reflection & Next Steps
Thank you.
Connect
Facebook Stories · Public Comments
Design of public commenting experience to foster meaningful feedback, boost engagement, and improve content quality.
Ramiro Negri
|
Product Designer
|
2022
Watch Slides
My Role
Analysis & Research
Strategy
Design
Delivery
partnership
partnership
owner
partnership
Problem Statement
Stories was Meta’s fastest‑growing format, yet creators felt invisible.
Private DMs were too 1:1; public feedback was zero. Engagement—and creator retention—were slipping.
Producers lacked meaningful feedback
Privacy constraints limited behavioral insights.
Workshop
I led a cross‑functional workshop to unpack the problem and align on hypotheses.
We explored root cases, mapped impact, and debated risks. Then synthesized a clear path forward.
What are potential types of visible feedback?
Who’s impacted?
Overwhelming support for comments as a lightweight, public complement to DMs.
Hypothesis
This lead to our hypothesis
A lightweight, public comment layer will give viewers a “middle‑ground” feedback tool—more than a silent view, less than a DM—boosting creator engagement and repeat visits.
Design First Steps
I mapped every touch‑point from Home tray to light-weight reactions / private messages and designed several concepts. Here’s the ones we tested:
Goal
Home tray
→
Goal
Consumer view
→
Goal
LWR
or
Goal
Private message
Side‑by‑side pill (Concept C) delivered the clearest entry and minimal DM loss—became our MVP.
Goal
Goal
Goal
Goal
Design Iterations
After locking the MVP pill, I audited every surface to ensure a coherent experience and add an intro card that sets expectations and builds trust.
Goal
Self view
Goal
Viewer sheet
Goal
Home tray
Goal
Introduction
Goal
Consumer view
Goal
Comments sheet
Impact at launch
↑ .3 %
Story views
↑ .2 %
Core sessions
11 M
Daily comments
Risks and trade-offs
Cost to messenger . Story replies which don’t lead to back-and-forth messaging are shifting to comments—likely worth less than a feed comment.
Small regression. Commenting may slightly discourage producers from creating repetitive media.
Complexity. Introducing comments to Stories makes the product more complex for consumers and producers.
Reflection & Next Steps
Thank you.
Connect
Facebook Stories · Public Comments
Design of public commenting experience to foster meaningful feedback, boost engagement, and improve content quality.
Ramiro Negri
|
Product Designer
|
2022
Watch Slides
My Role
Analysis & Research
Strategy
Design
Delivery
partnership
partnership
owner
partnership
Problem Statement
Stories was Meta’s fastest‑growing format, yet creators felt invisible.
Private DMs were too 1:1; public feedback was zero. Engagement—and creator retention—were slipping.
Producers lacked meaningful feedback
Privacy constraints limited behavioral insights.
Workshop
I led a cross‑functional workshop to unpack the problem and align on hypotheses.
We explored root cases, mapped impact, and debated risks. Then synthesized a clear path forward.
What are potential types of visible feedback?
Who’s impacted?
Overwhelming support for comments as a lightweight, public complement to DMs.
Hypothesis
This lead to our hypothesis
A lightweight, public comment layer will give viewers a “middle‑ground” feedback tool—more than a silent view, less than a DM—boosting creator engagement and repeat visits.
Design First Steps
I mapped every touch‑point from Home tray to light-weight reactions / private messages and designed several concepts. Here’s the ones we tested:
Goal
Home tray
→
Goal
Consumer view
→
Goal
LWR
or
Goal
Private message
Side‑by‑side pill (Concept C) delivered the clearest entry and minimal DM loss—became our MVP.
Goal
Goal
Goal
Goal
Design Iterations
After locking the MVP pill, I audited every surface to ensure a coherent experience and add an intro card that sets expectations and builds trust.
Goal
Self view
Goal
Viewer sheet
Goal
Home tray
Goal
Introduction
Goal
Consumer view
Goal
Comments sheet
Impact at launch
↑ .3 %
Story views
↑ .2 %
Core sessions
11 M
Daily comments
Risks and trade-offs
Cost to messenger . Story replies which don’t lead to back-and-forth messaging are shifting to comments—likely worth less than a feed comment.
Small regression. Commenting may slightly discourage producers from creating repetitive media.
Complexity. Introducing comments to Stories makes the product more complex for consumers and producers.
Reflection & Next Steps
Thank you.
Connect